Me in a


A little bit about me

In a nutshell, I’m the copywriter who was one of the founding partners of BHWG, later named Proximity, which became one of the world’s leading integrated agencies.

My specialism is advertising that generates a response. For my sins, I’ve written the definitive course on creating responsive advertising for the IDM.

Apart from winning awards and building a successful creative department for Proximity, I set up the creatively-focused BEC London, which was at the forefront of direct’s migration to digital.

More recently I’ve enjoyed hands-on roles as Creative Director for advertising agency BETA and for integrated agency, Orchestra.


New work

Check out some of my most recent work.

Top ten


See some of my work on these great brands.

Some of my blogs

I reguarly blog

on all things marketing. Here’s a few examples.

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you know
want to.