Me in a
A little bit about me
In a nutshell, I’m the copywriter who was one of the founding partners of BHWG, later named Proximity, which became one of the world’s leading integrated agencies.
My specialism is advertising that generates a response. For my sins, I’ve written the definitive course on creating responsive advertising for the IDM.
Apart from winning awards and building a successful creative department for Proximity, I set up the creatively-focused BEC London, which was at the forefront of direct’s migration to digital.
More recently I’ve enjoyed hands-on roles as Creative Director for advertising agency BETA and for integrated agency, Orchestra.
Check out some of my most recent work.
See some of my work on these great brands.